FICTIONARY WINE - MA7 DESIGN

“Terre d’Erice is a fictionary winery from Erice, Sicily” states Ma7, and who actually buys wine knowing anything about the winery? As far as I can remember, every single bottle I’ve ever purchased was purely based on the design of the label, and I’ll tell you what, it’s worked out 99% of the time, or maybe it’s all in the power of the mind. The label can say a lot about the wine, “modern, simple, classy, hip” and my favorite Italian designer here proves the point. He designed a whole advertising scheme for this project and though this is all make-believe, my lips are thirsty for this red.

Check out the rest of MA7’s Winery Identity Project

Been trying to find a good bass night in this city (50Weapons night is a good deal), but house rules the club-o-land here. However, I am damn happy bout the posters they puttin’ out. Now if WERK IT could just get a trappy bass night going, all bets are off.

a ma7 design. simple ashtray based on the obsidian logo identity the italian created. minimal. simple. christmas present?